This Digital Marketing course is designed to provide in-depth knowledge and hands-on experience in promoting brands, products, and services using digital channels. The course covers all major aspects of online marketing, including SEO, Social Media Marketing, Google Ads, Content Marketing, Email Marketing, Analytics, and AI tools. Learners will work on real-time projects and gain industry-relevant skills for freelancing, entrepreneurship, and corporate jobs.
What is Digital Marketing?
Traditional Marketing vs Digital Marketing
Scope & Career Opportunities in Digital Marketing
Digital Marketing Ecosystem
Customer Journey & Digital Touchpoints
Types of Digital Marketing Channels
Understanding Online Consumer Behavior
How Websites Work (Domain, Hosting, Server)
Types of Websites (Static, Dynamic, E-commerce)
Website Structure & Navigation
Landing Pages & Conversion Optimization
Introduction to CMS (WordPress Overview)
Basics of UI/UX for Marketing
Website Performance & Speed Optimization
Search Engine Working (Google Algorithm Basics)
Keyword Research Tools & Techniques
Search Intent Analysis
Meta Tags Optimization (Title, Description)
URL Structure & Internal Linking
Image Optimization & Alt Tags
Content Optimization for SEO
Backlinks & Link-Building Strategies
Guest Posting
Directory Submissions
Social Bookmarking
Influencer Outreach
Brand Mentions
Website Indexing & Crawling
XML Sitemap & Robots.txt
Mobile SEO
Page Speed Optimization
Core Web Vitals
Schema Markup (Rich Snippets)
Introduction to Paid Advertising
Google Ads Account Setup
Keyword Planner Tool
Search Ads Campaign Creation
Display Ads & Banner Ads
Video Ads (YouTube Ads)
Shopping Ads Overview
Bidding Strategies & Budget Planning
Ad Copywriting Techniques
Conversion Tracking
Campaign Optimization & Quality Score
Social Media Strategy Planning
Facebook Marketing
Instagram Marketing
LinkedIn Marketing
Twitter (X) Marketing
YouTube Marketing
Content Calendar Creation
Reel & Short Video Strategy
Community Management
Social Media Analytics & Insights
Facebook & Instagram Ads Manager
Campaign Objectives & Targeting
Audience Creation (Custom & Lookalike)
Ad Formats & Creatives
A/B Testing Ads
Budget Optimization
Lead Generation Ads
Retargeting & Remarketing Campaigns
Content Marketing Strategy
Types of Content (Blogs, Videos, Infographics)
Storytelling for Brands
Content Writing for SEO
Blog Writing & Optimization
Video Content Strategy
Content Distribution Channels
AI Tools for Content Creation
Email Marketing Fundamentals
Email Marketing Tools (Mailchimp, Brevo, etc.)
Building Email Lists
Email Campaign Types
Newsletter Design
Email Automation & Drip Campaigns
Subject Line Optimization
Open Rate & CTR Improvement
Email Compliance & Spam Laws
Introduction to Affiliate Marketing
Affiliate Networks & Platforms
Product Selection Strategy
Affiliate Funnel Creation
Traffic Generation Techniques
Tracking & Performance Analysis
Affiliate Marketing Tools
E-Commerce Business Models
Amazon Marketing Basics
Flipkart & Meesho Overview
Product Listing Optimization
Marketplace Ads
Conversion Rate Optimization
Customer Retention Strategies
Google Analytics (GA4)
Google Search Console
Traffic Analysis
User Behavior Tracking
Goal & Event Tracking
Conversion Analysis
ROI Measurement
Creating Marketing Reports
Brand Reputation Management
Review Management
Handling Negative Feedback
Crisis Management Online
Personal Branding
Trust-Building Strategies
VS2 Digital Pvt. Ltd. is a brand known for premiere training and development, pioneering in individual segments such as IT and computer learning solutions.
